Toyota earns a fat zero in my book for that awful ad campaign they’re running with that tag-line.

Over and over and over again. Oh, I’m so sick of hearing it. And besides, what with the economy in the toilet it’s just what the weak need to hear: a pitch for a zero-percent loan to buy something so stupid as a car. Wake up, people. Do you really think a corporation is going to let you borrow their money for free? Oh, you’ll pay, one way or another. And that’s something you can take to the bank.

As for me, I’ll need to long-forget that abysmal ad before I’ll even consider buying anything from Toyota.