Product Discontinuance

 

Some time back I wrote about Chocolate Skittles. Well, the other day we stopped at a supermarket on the way home from the gym and Pam spotted this on the shelf.

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It’s not very often that a product is discontinued even before the package changes to lose the ‘new’ moniker (the yellow blob to the left of the product name), but there it is. I can’t say I blame Mars one tiny bit for shutting this product down! It simply could not have sold very well at all. Incidentally, I don’t think a 33% discount is near enough.

As to the quality of the image, well, all I had available was the camera in the phone. It might have helped if I had remembered to wipe the lens off a little before shooting.

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2 thoughts on “Product Discontinuance”

  1. Well, the thing that struck me is the speed with which the product went from ‘new’ to ‘discontinued’. And rightly so! They really were foul little candies. I’d leave ’em on the shelf if they were marked free.

  2. You’re right — discontinued products should be discounted at least 50%, just like seasonal items.

    This reminds me of where we used to work, when they expected IT folks to tell Marketing what they should have for products!

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