I love it when I have the opportunity to talk about companies that do things right. Here’s one: Will Powered Products.
Will Powered Products is a small company out of Dingman’s Ferry, PA that produces a limited line of high quality motorcycle parts. Hand grips, foot pegs, cable clamps – stuff like that. Simple stuff. But made from serious metal, cast and machined with quality and workmanship that you just know will last forever.
I first ran into Barry Will at a swap meet a couple of years back. I had gone through several sets of Harley-branded hand grips on my Dyna and I was sort of idly looking for something better. Funny thing, the Harley-branded grips start out looking and feeling great but they just don’t hold up over time. The Will Powered Products grips are machined from solid aluminum. They’re kind of expensive at nearly three times the cost of Harley-Davidson grips but they felt like they’d outlast the bike. I mulled it over as I wandered the show floor and ended up buying them on the way out. Today they look and feel just as good as the day I installed ’em.
I saw Barry again at the Jersey Giant show/swap meet last April. This time it was his polished cable clamps that looked interesting. Ever see the stock Harley-Davidson cable stays? Cheap, plastic-coated slivers of spring steel, they’re functional but kinda ugly. Anyway, I needed two clamps but there was only one on hand. Barry promised to ship another right away so I paid for both and took one, handing off a business card with my shipping address. As I walked away from the table – sans receipt for the cash purchase – Pam gave me a questioning look. “I don’t think I need a receipt, he’ll do the right thing,” I said. “It’ll be worth the price to find out if my judgment’s still good.”
This is where things got interesting. After the weekend Barry emailed that he had sent the camp. And a few days later he emailed again saying that it had come back for insufficient
postage – and that another would go right out. A few days later it arrived. Bummer, though, it turned out to be the wrong size for my needs. I emailed Barry, sent it back the next day and left for some travel. When I returned from St. Louis the correct-sized clamp was waiting. But that’s not all. Also in the package were two key chains styled after their dipsticks, AND three bucks – cash – presumably to cover my return shipping.
There are a few basic principles at work in this story. The principles are proven – they work in business and in life. Do what you say you will do. Will Powered Products did exactly that every step of the way, from shipping to keeping me informed. When something goes wrong, assume responsibility and do what’s necessary to fix it. Don’t make excuses. Mistakes happen. There were a few in this story but each were always handled as well as could be expected. Barry even mentioned that they took the extra step to ensure that their stock was correctly identified for size in order to reduce the possibility of future errors. Delight your customer. Throughout this extended transaction I always felt like I knew where things stood, so there was no anxiety or tension. Then Barry stepped up with unexpected extras in the end.
So, two thumbs up to Barry and Will Powered Products! Check out their Web site and if you’ve got a need for that kind of stuff for your bike then don’t hesitate to do business with them. They’re an American company making high-quality products that are absolutely worth the cost. You’ll know that the moment you hold one of their parts in your hand.
As for me, maybe some of those spiky footpegs are in my future…
Obligatory disclaimer: I don’t have any interest in Will Powered Products other than that of a satisfied customer.