2 thoughts on “Phone Books”

  1. Around ’76-’80, Rochester had a nice colorful cover — hot air balloons shot from a chopper circling them!

    However, the next thing you new, every local business, especially car dealers, had TV ads shot from a circling chopper.

    Now, what I want to know is why I have 3 phone books in Bristol, CT — full-size white pages, full-size yellow pages, and a mini-yellow pages, too?

    1. Oh, that’s an easy one!

      First, the white pages ARE being phased out. Yours will be, too, eventually. The replacement is an online version. I’ve tried it and it sucks. Sorry – I’ve got no pointers or reference right now so you’ll just have to trust me on that one. But the paper book will surely go away.

      Yellow pages have been published by non-telco entities for a long time now. Remember RR Donnelly, formerly a D&B company? They’re one, but there are may others. Pretty much anyone who wants to produce the yellow pages can enter the market.

      How long has it been since you’ve seen a phone book with both white and yellow pages? For extra points, can you recall seeing blue pages – local government stuff, maps and so on?

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